AI visibility matters. But it doesn’t need to take over your marketing plan.

There’s always something new happening in AI.

A new platform. A new search behaviour. A new recommendation. A new thing marketers are apparently supposed to add to their ever-growing to-do list.

But you don’t need to react to every one of them.

‍We give you a clear view of what’s actually happening around your business, and what, if anything, deserves your attention.

‍So you can stay informed and proactive without having to become an AI visibility expert yourself.

Expertly understood

What do we mean by AI visibility?

AI visibility is how your business appears when people use tools such as ChatGPT, Gemini and Perplexity to research products, services or suppliers.

‍It includes whether your business gets mentioned, how accurately it is described, which competitors appear alongside or instead of you, and which sources are being used to support those answers.

As more people use AI as part of how they research and make decisions, it’s worth understanding how your business is showing up.

That doesn’t mean chasing every AI development. It means knowing enough to make sensible marketing decisions.

Ai Visibility Audit £495+vat

Explore AI Visibility options

Talk to Big Bear

You probably don’t need a long list of AI visibility actions.

What you actually need to know is:

Are we appearing in Ai where it matters?

If not, who’s appearing instead?

What’s changed, are we doing better or worse than last time?

What should we do about it?

That’s what we help you answer here at Big Bear.
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We make sense of the data, so you know what deserves your attention.
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And instead of suggesting work for the sake of it, we prioritise the actions most likely to make a meaningful difference.

Data is only the starting point.

There are plenty of tools that can tell you what’s happening. The tricky part is knowing what it actually means for your business.

We don’t take the findings at face value. We question anything that looks unusual, add the context of your business and use our marketing experience to ask:

Does this matter?
If so, why?
What should we prioritise?
Do we need to do anything about it?

Only then do we turn the findings into recommendations.

‍Before anything reaches you, a member of the Big Bear team reviews the findings, checks anything significant or unusual and makes sure the recommendations genuinely make sense for your business.

That’s our refreshingly human approach to AI visibility.

Ai Visibility Audit £495+vat

Explore AI Visibility options

Talk to Big Bear

AI visibility, with marketing judgement built in.

We might be applying our experience to a new area of search, but the thinking behind it isn’t new to us.

Big Bear has spent years helping in-house marketing teams understand digital performance, search, content and changing customer behaviour.

We bring that same approach to AI visibility:

‍understand the evidence → put it into context → focus effort where it’s most likely to make a difference.

‍Because knowing that something has changed is one thing. Knowing whether you should actually do anything about it is another.

Stay informed without spending your time trying to keep up with it all.

You don’t need to spend hours testing AI platforms, checking competitors, interpreting changes and working out whether something matters.

And you don’t need another dashboard demanding your attention.

‍We monitor what’s changing, review the findings and bring you the information that’s actually useful.

‍So you can keep AI visibility on the radar without allowing it to take over everything else you’re responsible for.

get started with ai visibility

Start with an AI Visibility Audit

Find out where you stand and what’s worth doing next.

Our AI Visibility Audit shows you how your business appears across ChatGPT, Gemini and Perplexity, how you compare with key competitors and where the most useful opportunities lie.
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We test your visibility against up to 20 agreed customer questions across ChatGPT, Gemini and Perplexity, compare you with three agreed competitors, review how accurately your brand is being represented, check relevant sources and website pages, and turn the findings into three ranked recommendations.

You’ll also receive a concise written report and a 30-minute findings call with Big Bear.

Ai Visibility Audit £495+vat

Explore AI Visibility options

Talk to Big Bear

Where your business is appearing

How do you show up in Ai, what does it already think about you.

Who’s appearing instead

Competitor benchmark analysis - showing where you stand and gaps you can close to get ahead.

What deserves your attention

We highlight areas that need work and that will already be holding you back.

Where you are not appearing

What questions (or prompts) are you not being shown for.

The three things most worth concentrating on next

Rather than a list longer than the Managing Directors requirement of the one-person marketing team, we provide 3 top fixes in priority order. Big wins first.

No enormous action list.
No expectation that you suddenly become an AI-search expert.

Just a clearer view of where you are, what matters and what you can do about it.

Ai Visibility Audit £495+vat

Explore AI Visibility options

Talk to Big Bear

A refreshingly human approach to AI visibility in Cambridge.

AI visibility matters. But it doesn’t need to take over your marketing plan.

What do we mean by AI visibility?

You probably don’t need a long list of AI visibility actions.

Data is only the starting point.

AI visibility, with marketing judgement built in.

Stay informed without spending your time trying to keep up with it all.

Start with an AI Visibility Audit

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