Marketing agency for professional services firms

Clearer positioning, practical delivery and plans your partners can get behind. We work as an extension of your marketing team.
Discuss your project with the Big Bear team

What is marketing for professional services?

Marketing for professional services helps a firm sell expertise rather than just a product.

Big Bear Creative does this by agreeing who the firm serves, sharpening its positioning, then running SEO, paid and website work that earns enquiries from those clients.

Expertise is hard to market

Your work is complex and your buyers are careful. You are also the person expected to decide what happens next.
Hard to explain - Partners describe the firm differently, so the market hears three messages.

Hard to approve - Plans stall when nobody can explain why they are worth the budget.

Hard to measure - Clicks and traffic don't matter without enquiries from the right clients.

How we work

01

Understand

Goals, clients and competitors.
02

Prioritise

Which work links to commercial goals.
03

Plan

A clear plan your partners can sign off.
04

Deliver and measure

Activity reviewed against enquiries.

Strategy first, then channels

For Cambridge Design Partnership we ran workshops to define ideal clients and messaging, then secured buy-in with their CMO. An SEO audit and LinkedIn ads per client profile followed.

Why choose Big Bear Creative?

We are not here to just sell you more marketing. We are here to work out which marketing is worth doing.
 
Typical agency
Big Bear Creative
Starting point
Channels and activity
Goals and clients
Reporting
Clicks and rankings
Enquiries and outcomes
Your team
Replaced
Extended
Guarantees
Promised rankings
None. Nobody can promise them.