Turning digital marketing into stronger returns for Woolacombe Bay Hotel

Woolacombe Bay Hotel is a family-owned coastal hotel and spa in North Devon. The team approached Big Bear because their existing marketing partnership was falling short of expectations.

They wanted stronger returns and a partner who would explain the decisions behind the work.

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The priorities were to attract more relevant guests, support spa enquiries and strengthen demand outside the peak season.

For the hotel’s marketing team, this meant connecting campaign decisions to commercial needs. Which audiences deserved attention? How should the approach change with the seasons? Where was the budget working hardest?

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We began by reviewing the existing marketing channels, then used the findings to set priorities.

We changed geographical targeting, campaign types and advertising focus. The aim was to make campaigns more relevant to the audiences the hotel wanted to reach.

Quarterly strategy sessions kept the plan connected to seasonal demand. Alongside campaign delivery, we gave the team clear recommendations they could use to make decisions.

Our role was to connect the strategy with the day-to-day work. The hotel needed to understand what we were changing and why.

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In their testimonial, the hotel reported consistent Google Ads returns of 7–8x ad spend, reaching up to 14x during peak periods.

The team also highlighted a clearer, more actionable strategy and greater confidence in their decisions. That feedback matters: a useful agency partnership should help the people responsible for marketing do their jobs.

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