An SEO audit uncovers valuable pieces of information that can positively transform the traffic to your website. We understand that sometimes you may not have an SEO marketing strategy put in place or your current strategy is not working too well, which is why a good quality SEO audit is your best friend. It will provide you with clear recommendations on what to implement and why and how it will greatly benefit your SEO performance.
There are 5 key sections of a great thorough SEO audit:
Identify the traffic trend
In an audit, SEO experts identify and analyse your traffic trends and those of your multiple competitors over a fixed period of time. This enables the professionals to extract valuable information, on how much organic traffic comes to your website as well as your competitors. If you have ever wondered whether you are getting as much traffic as your competitors, or feel like competitors get all the traffic, you can gain this inside knowledge of where you stand compared to the competition. Knowing how much organic traffic your competitors get, and what their traffic trend has been over a period of time, are priceless facts to be used in creating an effective SEO strategy to yield organic traffic and give you the upper hand.
Your current organic positions
Another section a great SEO audit will look into, is the organic ranking positioning of all your pages based on the keywords you rank for. The audit will identify the percentage of how many of your website's pages sit in certain ranking position groups. For example, if most of your pages sit between positions 5 to 10, you recognise where to put your SEO efforts like what key terms to focus on to push these pages to rank between 1 to 5. Ideally, you want to move the majority of all your pages to be ranking on the first page on Google.
Competitor benchmarking - Keyword opportunities
It is vital to conduct competitor benchmarking, to help identify what you could be doing and what you may be missing out on compared to your competition. A good SEO audit will execute a thorough keyword analysis, to highlight the ranking terms as well as missed opportunities. The unique element of the keyword analysis is that you can get insights into what terms you rank well or poorly on, what your competitors rank for that you are not, as well as untapped keyword opportunities that neither party ranks for. With the help of expert insights uncovering these valuable possibilities, can allow you to prevail over the competition and transform your SEO performance to bring in more organic traffic to your website.
Great technical SEO
A well-executed SEO audit includes a thorough examination of your website’s technical foundation done by SEO professionals.
This includes checking for:
- Broken Links: These can harm user experience and reduce your site's authority in search engines.
- Slow Page Load Times: Speed is a critical ranking factor; slow pages can frustrate users and lead to higher bounce rates.
- Mobile-Friendliness: With the majority of searches now conducted on mobile devices, ensuring your site is mobile-friendly is crucial.
- Accessibility performance: With many individuals using extensions to aid their search, it is important that the pages work in harmony with these accessibility tools, for a good user experience.
- XML Sitemap and Robots.txt: Proper configuration ensures that search engines can efficiently crawl and index your site.
By identifying and resolving these technical issues, you enhance your website’s usability and ensure that search engines can effectively index your content, leading to better-ranking positions and surpassing competitors.
Top Recommendations
A good quality SEO audit from professionals will condense the insights and analysis into clear actionable recommendations for you to implement into your digital marketing SEO strategy. Doing so, you will see positive results yielding more traffic, improvement in ranking positions and stay a step ahead of your competitors. If you think an SEO audit may be useful for you, feel free to get in touch with us at Big Bear Creative to provide you with an in-depth professional SEO audit and take your website performance to the next level.
