Paid Social Media Advertising for Hotels & Hospitality

More Direct Bookings.
More Brand Awareness.
Less Wasted Ad Spend.
‍
At Big Bear, we know that a well-executed paid social media strategy is one of the most powerful ways for hotels to drive direct bookings, increase brand awareness, and reduce reliance on OTAs.

But success in social media advertising isn't just about boosting posts. It’s about strategic audience targeting, compelling creative, and data-driven optimisation.
Big Bear Roller ColouredBig Bear Creative Outline Bear

Why Paid Social Media Works for Hotels & Hospitality businesses

Social media is where people dream, plan, and book their next stay. With the right campaigns, you can get in front of potential guests at every stage of their journey—from discovery to booking.

Reach the right audience

from new travellers to past guests through advanced targeting.

Retarget website visitors

keeping your hotel top-of-mind and reducing lost bookings.

Drive direct bookings

cutting out commission-heavy OTAs and boosting your revenue.

Promote seasonal offers

filling rooms during key periods with time-sensitive campaigns.
Super-proud to have these among our Hotel & Hospitality Clients

Our Approach to Paid Social Media for Hotels

Paid ads deliver more visitors to your website that ultimately convert into sales.

1. Audience Targeting That Works

We create highly specific audience segments using:
  • First-party data (customer lists, website visitors, and past guests).
  • Lookalike audiences based on your highest-value bookers.
  • Interest and behavioural targeting to reach people actively planning trips.

2. Creative That Converts

Hotels need scroll-stopping visuals to capture attention. We use:
  • High-quality video, carousel, and story ads.
  • Dynamic content that adapts based on user engagement.
  • A/B testing to refine messaging and imagery.

3. Data-Driven Campaign Optimisation

We don’t just run ads—we optimise them daily to ensure they perform at their best.
  • Real-time budget adjustments to maximise ROI.
  • Continuous testing of audiences, creatives, and messaging.
  • Crystal-clear reporting so you always know what’s working.
We Help Hotels Win at Paid Social
If your hotel isn’t seeing consistent, measurable results from social media ads, it’s time to rethink your strategy.

With Big Bear, you’ll get an expert team that understands the unique challenges of hotel marketing and knows how to turn social media into a direct revenue driver.

Book a Free Strategy Call Today and let’s start getting better results from your paid social campaigns.

Featured Projects

Want to work with Big Bear?

Would you like to see if we can help you level up your paid digital advertising?
Get in touch
Privacy Policy   Cookie Policy   Terms & Conditions
©
2024
Big Bear Creative Ltd | Company No. 10742577 | VAT GB269576739