SEO Case Study - Oakley Hall Hotel

Hotel & Hospitality
Hampshire, UK

Oakley Hall represents one of the finest countryside hotels you'll find in Hampshire.

Located in Basingstoke, this 18th-century hotel offers guests an award-winning onsite restaurant, 315 acres of gardens & grounds, exclusive events and space for meetings, and can also serve as a wedding venue for private weddings. Oakley Hall is a favourite for both local and national visitors.

Oakley Hall's Online Challenge

We understood the struggle Oakley Hall was facing when they approached Big Bear Creative for help.

The communication from their previous digital marketing agency was poor and offered little support in terms of understanding the strategies and activities put in place that impacted their online presence. The organic traffic to the website was low and the ranking positions in search engines weren't quite in the right place for them to see positive results.

Since working with Big Bear, our clients at Oakley Hall have been delighted with the support and communication our team continuously provides, ensuring a transparent understanding of the SEO activities put in place.

The expert SEO team at Big Bear worked closely with the Oakley Hall marketing team to create effective SEO strategies that increase their bookings of stays and services, thus reducing their reliance on OTAs. 

Our Strategy and Support

Working as a team with the marketing department at Oakley Hall, together we created an effective SEO strategy that has improved their online presence through brand awareness and clicks through to the website - leading to more direct bookings.

The Role Big Bear played:

The amazing hands-on teamwork has streamlined the communication of the objectives, processes and results achieved.

It is one of our top priorities to ensure the marketing team at Oakley Hall fully understands the SEO approach put in place to deliver their business goals. From key actions such as competitor audits and keyword research, the team was able to identify where Oakley Hall needed support in order to deliver on their goals.

Through continuous efforts of listening to their needs and business objectives, and applying the best SEO practices, we have been able to deliver fantastic results like a 10X increase in SEO clicks and impressions year over year, with a significant increase in their direct organic bookings.

Organic Traffic Results That Have Reflected in Hotel Success

Since Oakley Hall has started working with us, through a proactive and friendly approach, we have delivered results above their expectations, why? - because we really care about each and every one of our clients and see the potential to excel and not limit where they can go. 

In just 10 months, we have achieved an increase in domain authority, a reduction in their average position (by 35.3%) that has increased their visibility vastly in the SERP.

From organic traffic within the same 10 months we drove a 33% increase in revenue, ensuring their hotel rooms and suites are filled up - achieving and excelling past their hotel business goals. 

What our clients at Oakley Hall say about us . . .

“We've had the pleasure of working with the team from Big Bear Creative since the start of this year and we're incredibly impressed with their creativity and professionalism.

The team's attention to detail and commitment to quality have been evident ever since our first consultation.

They go above and beyond to help support our business goals, and their friendly, collaborative approach makes the entire process enjoyable and stress-free.I would highly recommend Big Bear Creative to anyone looking for a talented and reliable marketing agency.”

Sales and Marketing Manager at Oakley Hall Hotel

Continuing to deliver excellent SEO results

The expert hotel SEO services from Big Bear has transformed the online presence of Oakley Hall. It has been our absolute pleasure providing digital marketing for a luxury hotel that really wants to outperform its competitors.

Working so coherently with the marketing team at Oakley Hall has been one of many keys to the success of the hotel so far. The team at Big Bear is proud to have achieved this level of fantastic growth in organic awareness, visitors and bookings, and we look forward to continue to deliver impactful SEO results for Oakley Hall Hotel. 
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