SEO for Hotels & Hospitality

Higher Rankings.
More Direct Bookings.
Less Reliance on OTAs.

At Big Bear, we help hotels and hospitality businesses increase their visibility on Google, attract high-value guests, and drive more direct bookings—without relying on costly OTAs.

SEO isn’t just about ranking higher; it’s about getting discovered by the right audience at the right time. Our expert team optimises your website to ensure you compete with major brands and OTAs, rather than being buried beneath them.
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Why SEO is Essential for Hotels

Over 70% of travellers start their journey on Google. If your hotel isn't appearing when guests are searching for stays in your area, you're missing out on direct revenue.

We help hotels:

Rank higher for searches like “best hotels in [your location]”.
Optimise for local SEO to dominate Google Maps and local searches.
Reduce OTA dependency by attracting direct traffic to your website.
Convert more website visitors with optimised content and user experience.

Our SEO Strategy for Hotels

We take a performance-driven approach to hotel SEO, ensuring every tactic moves the needle on your rankings, traffic, and direct bookings.

Here’s how we do it:

1. Technical SEO for a Faster, Stronger Website

A slow or poorly optimised site kills bookings. We ensure:

Lightning-fast page speeds to reduce bounce rates.
Mobile-friendly designs that work across all devices.
Proper site structure so Google can crawl and index your pages effectively.

2. Content That Ranks & Converts

Great SEO content isn’t just about keywords—it’s about answering exactly what guests are searching for. We create:

Location-based landing pages that attract organic traffic.
Blog content that answers travellers' questions and ranks for long-tail searches.
Engaging on-page copy that turns visitors into bookers.

3. Local SEO & Google My Business Optimisation

For hotels, local search is everything. We ensure you appear in top Google Maps and local search results by:

Optimising your Google Business Profile for maximum visibility.
Earning high-quality local backlinks to boost authority.
Managing reviews and local citations to enhance trust signals.

Our SEO Services include:
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SEO Strategy
Local SEO
National SEO
On-page SEO
Keyword Analysis
Pro-level Audits
Competitor Analysis
Fully Managed
Stress-Free Implementation
Data Dashboards
Google Business Optimisation
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