Social Media Marketing

Contact our social media team
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The hospitality industry thrives on experiences, and social media is the most powerful tool to showcase them.
Did you know that the average daily usage of social media spans a significant 2 hours and 23 minutes?
With the average adult spending 95 minutes per day on social platforms and 62.3% of the world's population actively engaged, leveraging social media for hotels has never been more crucial.
We are a results-driven social media agency that understands how to craft compelling digital narratives that attract guests, enhance brand loyalty, and increase direct bookings.
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Marketing on Instagram

Instagram is the perfect place for hotels and resorts to engage travellers with stunning visuals and immersive content. From video production showcasing luxury suites to organic social media activations featuring guest experiences, we help your brand build trust and engagement.
Read more about Instagram Marketing

Marketing on Facebook

As one of the largest social networks, Facebook allows hotels to reach a broad audience through targeted campaigns, organic social media engagement, and community management.

Our team ensures your Facebook presence drives conversions, engagement, and direct bookings.

Marketing on TikTok

With 1.92 billion users and growing, TikTok presents an unparalleled opportunity for hotels to go viral. Our social media marketing agency creates innovative, trend-driven content that positions your property at the forefront of the hospitality industry.
Read more about TikTok Marketing

Marketing on LinkedIn

LinkedIn is an excellent platform for hoteliers to establish authority, network with industry professionals, and attract business travellers. Hotels that focus on the corporate traveller and business relationships have huge opportunities with LinkedIn.

Our social media management agency helps your hospitality brand craft impactful B2B marketing strategies, ensuring your property stands out in a competitive landscape.
Read more about LinkedIn Marketing
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We love social media, and so do your customers.

Let's connect with your audience at the places they spend most of their time.


At Big Bear Creative, we understand how powerful social media is when connecting businesses with their target audiences and building lasting relationships, which lead to enhanced brand loyalty and recognition.

Our friendly and professional team of social media marketers takes the time to understand your business, its goals and needs, allowing you to rest assured that your social media presence truly represents the essence of your brand. We're here to provide the answers and guide you through the dynamic world of social media marketing, allowing you to leverage the opportunities that social media presents every day.

Why is social media an important part of your marketing?

Social media offers one of the most effective methods to reach a wider audience and in return enhance your brand awareness. On top of that, businesses are given a chance to build a sense of community with their audience by directly engaging through social media comments, messages and content.

Serving as a powerful tool for enhancing brand loyalty through the creation of valuable and high-quality content, which engages your current audience, while attracting new visitors to see what you are all about!

Integrating social media into your overall marketing strategy is essential for staying relevant in the dynamic and competitive digital landscape, where user behaviour and preferences always evolve and change.

At Big Bear Creative, our team of social media marketing specialists combine their unique talent, knowledge and experience to deliver superb social media campaigns, tailored to the unique goals and needs of your business.

This way you can carry on doing what you do best, without the stress of keeping up with your socials. On top of that, we always take the time to understand the essence of your brand and voice, allowing us to create engaging content that is truly unique to your business.

To achieve this we established a process that allows us to reach your social media goals while upholding our high-quality standards.

Contact our social media team
Step 1

Social Media Audit

Conducting a social media audit allows us to fully understand where your current social media efforts are. We review the social platform of your choice, including some competitor research, which helps you see how your brand measures up to them.

A social media audit is a crucial part of the client onboarding process, as it lets both parties understand the strengths and weaknesses of your current social media efforts while helping fully refine goals and expectations, leading to the best results in the future.

You can now purchase our social media audit product independently.

Step 2

Social Media Marketing Strategy

A social media marketing strategy allows us to create a comprehensive plan of what steps to take next.

After successfully conducting the social media audit, we are able to provide you with tailored recommendations and strategies to elevate your social media presence.

By reviewing your goals and needs, we put together a plan of action, which ensures every piece of content that appears on your socials adds value and fully reflects your business.

Step 3

Content plan and asset grab (if needed)

With a social media strategy in place, we provide you with a content plan, which showcases what the posts will be about. A content plan helps everyone involved approve content promptly, ensuring that no one has to worry about creating last-minute posts.

Alongside that, we can arrange for a content day* where we visit your business and conduct an asset grab, which includes photo and video content showcasing the products and services you offer.

*This can be an ad-hoc asset grab or part of your social media contract.

Step 4

Social media delivery / execution

With all the required visual content and copy in place, we get your social media content scheduled and ready to post on the social media marketing platforms of your choice!

Step 5

Performance and results

At Big Bear Creative we pay close attention to data and social media analytics, as they reveal the growth and success of your social media campaigns!

We provide our clients with monthly data reports, which are presented in an informative and easily digestible way, preventing any feelings of data paralysis.

Success Stories in Hospitality Marketing

Our clients’ accounts speak for our success.

We have helped hotels achieve over 96% non-follower reach on Instagram and driven over 1,000 direct bookings through a single Facebook campaign.

Let’s bring your hotel to the next level with strategic social media activations that drive guest engagement, increase bookings, and build lasting brand trust.

What some of our clients say. . .

"What sets Big Bear apart is not just their technical prowess, but also their exceptional customer service. The team at Big Bear has consistently gone above and beyond to assist us with our digital marketing needs. Their friendly and positive approach has made every interaction a pleasure..."

Digital Marketing Manager - The Fellows House

"The team's attention to detail and commitment to quality have been evident ever since our first consultation. They go above and beyond to help support our business goals, and their friendly, collaborative approach makes the entire process enjoyable and stress-free. I would highly recommend Big Bear Creative to anyone looking for a talented and reliable marketing agency."

Marketing Manager - Oakley Hall Hotel

Read our case studies
Super-proud to have these among our Hotel & Hospitality Clients

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