Social Media Success for The Whisky Café

Restaurant & Hospitality
St.Ives, Cambridgeshire, UK

The Whisky Café is a newly launched restaurant and bar in St. Ives, offering a curated experience of untraditional dining, craft cocktails, and an inviting atmosphere. Located in a bustling local community, the café aims to establish itself as the go-to destination locally for culinary and social indulgence.

Why did The Whisky Café need Big Bear Creative on board?

As a brand-new business, The Whisky Café faced the challenging task of making an impactful digital debut to build awareness and trust among potential patrons. With no established online presence or audience, they needed a strategic social media approach to position themselves as a standout venue in their area. The launch period for them, as with any other business, was critical to helping them gain local trust.

The part we have played with our social media services

Big Bear Creative, as a digital marketing agency specialising in innovative social media strategies, partnered with The Whisky Café to launch their business digitally and establish their presence on Instagram and Facebook. Our objective was to create a highly engaged and loyal audience, drive local awareness, and ensure a successful opening.
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This was and is continuously being achieved through the social media services and activities delivered:‍

Strategic Planning and Launch on Instagram and Facebook

Developed a tailored social media strategy that aligned with The Whisky Café’s brand identity and goals.
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Designed a content calendar to ensure consistent posting and engagement across platforms.
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Focused on storytelling to highlight the restaurant’s unique offerings, atmosphere, and team.

Content Creation for Social Media

Produced high-quality visual content, including reels, feed posts, and stories, to showcase the atmosphere, delicious dishes, and stunning cocktails.

Conducted regular content grabs, enabling us to capture professional photos and videos of the restaurant’s team, behind-the-scenes moments, and menu highlights for use across social media.

Featured behind-the-scenes glimpses and team introductions to humanise the brand and build trust.

Leveraged trending formats and hashtags to increase visibility and engagement.

Results achieved so far for The Whisky Café …

6,000 Account Reach with Launch Reel:
‍The Whisky Café’s debut Instagram reel garnered an impressive reach, generating buzz and anticipation within the local community. This strategic move spiked the local interest and kept the restaurant fully booked for the upcoming period.

1,000 Followers in Two Weeks:
‍Through our targeted efforts, the restaurant’s Instagram account grew to 1,000 followers within the first two weeks of commencing our service and with this created a highly engaged audience.

Established Local Credibility:
By consistently delivering polished, on-brand content, The Whisky Café quickly became recognised as a trusted and exciting dining destination in the area. One stand-out service online was also their craft cocktails and the expertise of their bar team.

Increased Foot Traffic:
The restaurant experienced a strong local turnout for its opening weeks, thanks in large part to its vibrant online presence.

Conclusion

Big Bear Creative’s social media expertise played a pivotal role in the successful launch of The Whisky Café.

By combining strategic planning, high-quality content creation, and community engagement, we helped the café achieve remarkable early success and establish itself as a local favourite. We are excited to see the further milestones The Whisky Café will hit and to continue delivering our social media services for them!