Social Media Case Study

Restaurant & Hospitality
Cambridge, UK

The Folio Bar and Kitchen is a fine dining restaurant with an exceptional bar, located within the luxury four-star hotel, The Fellows House, in Cambridge. Renowned for its classic dishes with a modern twist, the restaurant also offers the convenience of on-site parking, providing a seamless experience for its guests.

Instagram and Facebook Marketing for The Folio Bar and Kitchen

The Need for A Social Media Agency

‍Although The Folio Bar and Kitchen launched in the summer 2021, its digital presence wasn’t fully leveraged during the critical launch phase. This created challenges in building strong local awareness, leaving the restaurant struggling to stay consistent on social media platforms like Instagram and Facebook.

Their internal team lacked the time and resources to create engaging and consistent content, leading to poor audience engagement and an inability to effectively showcase their services. The restaurant sought our expertise to not only improve social media performance but also free up internal resources for wider marketing strategies.

Their goals included:

Increasing brand awareness locally and online.

Building an audience that could be engaged through new menu launches and promotions.

Establishing consistency and relevance in the minds of the local community.

Big Bear Creative’s Approach

Big Bear brought a fresh, strategic approach to The Folio Bar and Kitchen’s social media, combining high-quality content creation with consistency and insight-driven planning.

Core Services Provided:

Content Creation:
Organised monthly asset grabs to capture professional photos and videos showcasing the restaurant’s luxurious setting, dishes, and drinks.
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Social Media Strategy:
Developed a bespoke strategy to align with their premium brand identity.
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Monthly Content Calendar:
Designed and delivered a calendar highlighting seasonal promotions, events, and key industry moments.

Our Strategic Focus for Social Media:

Created high-quality, visually striking content to reflect their luxury brand.
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Increased content relevance by aligning posts with events, seasons, and promotions.
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Delivered engaging content, such as reels and behind-the-scenes features, to humanise the brand and connect with audiences.

Key Achievements so far for The Folio Bar and Kitchen

Follower Growth:
Achieved 35% follower growth across their social platforms year-on-year.
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Reels Content Increase:
Delivered a staggering 1777% more reels than ever before, significantly boosting video engagement.
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Reach Expansion:
Transformed their account’s reach, with content now being seen by 95% non-followers, compared to 80% followers previously. This growth means The Folio Bar and Kitchen is reaching more new audiences than ever.
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Local Trust and Engagement:
Social media has become a trusted platform for local audiences to discover new menu offerings and events, resulting in increased reservations.

Continuing the Journey

Big Bear's innovative social media services have transformed The Folio Bar and Kitchen’s digital presence.

By combining strategy, creativity, and collaboration with the restaurant’s internal team, we’ve helped achieve remarkable growth and local engagement. As social media trends evolve, we remain committed to refining our services and delivering outstanding results for The Folio Bar and Kitchen.