Social Media Case Study

Café & Hospitality
Cambridge, UK

The Sage of Cambridge is a delightful café located on Milton Road in Cambridge, renowned for its welcoming atmosphere and diverse offerings.

This Cambridge café sets itself apart with its focus on plant-based dishes, healthy bites, and unique menu options such as matcha drinks. With its cosy setting and versatility, it’s the perfect spot for co-working or a leisurely break.

Everyone’s Favourite Café and Its Social Media Success

Onboarding a Social Media Agency
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While The Sage of Cambridge enjoyed a moderate level of brand awareness, its social media presence lacked consistency and impact. Their menu, events, and unique selling points were not being effectively highlighted, and their static content failed to engage audiences in line with evolving Instagram trends.
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Key goals for this social media account
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Creating fun, engaging content to showcase their offerings.

Building consistency across social media platforms.

Promoting plant-based food options and unique selling points like matcha drinks.

Our Approach to Instagram Marketing

We partnered with The Sage of Cambridge to transform their social media presence into a dynamic, engaging, and consistent representation of the café’s brand and offerings.

Our Social Media Services:

Content Creation:
Monthly asset grabs to capture high-quality photos and videos of menu items, events, and the café’s inviting ambience.

‍Strategic Planning:
Designed a monthly content calendar aligned with promotions, events, seasonal highlights, and the café’s plant-based USP.

‍Social Media Delivery:
Published engaging visuals tailored to local audiences, promoting the café as a go-to destination for both co-working and leisure.

Key Digital Marketing Tactics

Highlighted unique menu items like matcha drinks and plant-based dishes to captivate the health-conscious audience.

Promoted the café’s co-working potential and events, building a connection with local professionals and students.

Increased video content to align with modern Instagram best practices, driving greater engagement and reach. Videos like behind-the-scenes coffee making took priority.

Results on social media over 1 year

Sales Milestone:
In one year, The Sage of Cambridge served over 40,000 coffees—a significant increase from previous years directly impacted by the increased following and brand awareness on social media.

Content Growth:
Delivered 225% more video content than ever before, significantly boosting audience interaction.

Footfall Impact:
Witnessed a marked increase in foot traffic, with plant-based menu items and matcha drinks becoming standout favourites.

Our content strategy helped inspire the local community to embrace The Sage of Cambridge as the ideal spot for enjoying the city, co-working, or simply taking a moment to unwind.

Conclusion

Our digital marketing agency enabled The Sage of Cambridge to showcase its diverse offerings, from its unique plant-based options to its cosy and inspiring ambience.

The café’s growing social media audience reflects its continued success, and we look forward to supporting their journey by capturing and promoting the newly “brewed” menu items and events!