Social Media Case Study - The Fellows House Hotel

Hotel & Hospitality
Cambridge, UK

The Fellows House, part of the prestigious Hilton Curio Collection, is a luxury four-star hotel located in Cambridge. Offering both long and short stays, the hotel features an array of premium facilities including a meeting room, indoor pool and sauna, gym, fine dining restaurant, and café.

Known for its apartment-style rooms inspired by Cambridge fellows and academia, The Fellows House combines comfort with an artistic flair, boasting unique, Instagram-worthy art pieces throughout the property.

Elevating Luxury: The Fellows House Social Media

Big Bear coming on board with social media services

Since its launch in 2021, The Fellows House enjoyed initial brand awareness but struggled to maintain consistent audience engagement over time. Without a cohesive social media strategy, the hotel’s unique selling points were not being effectively showcased, and it needed a fresh approach to outshine local competitors.
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When The Fellows House partnered with Big Bear Creative, their primary goals included:
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Increasing brand awareness and showcasing their Cambridge-inspired luxury offerings.
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Highlighting their unique apartment-style rooms and premium facilities such as the indoor pool, gym, and meeting spaces.
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Engaging diverse audiences, from business travellers to families and solo adventurers.

Our Strategy and Support

We developed a bespoke approach to elevate The Fellows House’s social media presence, combining strategy, content creation, and consistent engagement.

Services Delivered:

Content Creation:
Monthly asset grabs to capture high-quality visuals and videos showcasing the hotel’s luxury aesthetic, artistic features, and facilities.

Strategic Planning:
Crafted a monthly content calendar tailored to key promotions, seasonal themes, and industry trends.

Social Media Management:
Delivered engaging content across Facebook and Instagram, designed to resonate with the hotel’s target audiences.

Key Tactics for Social Media Marketing

Showcased the hotel’s USPs, including its Cambridge-inspired decor, premium amenities, and unparalleled service.

Created content that appealed to a wide range of travellers, from business professionals to families and couples seeking romantic getaways.

Highlighted the hotel’s exceptional facilities through reels, stories, and posts, boosting engagement and reach.

Transformative Results That Have Reflected on Stay Bookings

Occupancy Rates Increased:
Consistently achieved 90%+ occupancy year-round, a direct reflection of The Fellows House’s strengthened digital presence.

Follower Growth:
Experienced a 20% year-on-year follower growth across social media platforms.

Reels Content Surge:
Produced 140% more reels, significantly enhancing video engagement and audience connection.

Audience Reach:
Maintained local engagement while expanding reach to new audiences through compelling storytelling and visuals.

Through this collaborative effort, The Fellows House has successfully positioned itself as the go-to destination for travellers visiting Cambridge on social media.

Looking Ahead

Big Bear Creative remains a trusted partner for The Fellows House, consistently providing forward-thinking social media strategies that evolve with emerging trends and audience expectations.

Through a blend of creativity, strategic expertise, and close collaboration, we are delighted to play a key role in reinforcing the hotel’s position as a leader in Cambridge’s competitive luxury hospitality scene.