Woolacombe Bay Hotel isn't just a place to stay; it’s a piece of North Devon’s soul. Since the 1800s, this family-owned gem has been welcoming guests with open arms. With a history as rich as its ocean views—including a stint as a War Office during WWII—Woolacombe Bay Hotel has been a beacon for travelers far and wide since its grand revival in 1987.

When Woolacombe Bay Hotel went looking for a digital marketing partner, they found Big Bear Creative through organic search—serendipity at its finest! The hotel needed more than just a marketing agency; they wanted a partner whose values of trust and honesty aligned with theirs. Big Bear Creative joined Woolacombe Bay Hotel as their digital marketing agency and started on delivering the top-notch service the agency is known for.

Woolacombe Bay Hotel was on the hunt for a marketing partner who could bring clarity and results to the table. They needed a team that could grasp their unique essence and craft a digital strategy that would align well with their USPs as a coastal hotel in North Devon.

Our team jumped right in, starting with a full-scale audit of the hotel’s marketing channels. This deep dive helped us get under the hood of their existing strategies and tailor an approach that was as unique as the hotel itself.

Here’s what we did:

• Quarterly Strategy Sessions: We mapped out consistent and adaptable digital marketing efforts that could pivot with the seasons.
• Audits of their current SEO efforts: We identified opportunities and were lead by data.
• Social Media Overhaul: We conducted a thorough social media audit, leading to targeted content strategies and proactive engagement that made waves.
• Ad Campaigns with a Punch: We rolled out integrated social media ad campaigns, leveraging the hotel’s stunning assets to maximize efficiency and reach.

The impact? Nothing short of spectacular:

• 30% SEO Increase: Google loves them even more now!
• 10x Return on Ad Spend: Talk about making every penny count.
• 147% YOY Revenue Increase: In just three months, they saw a 147% jump in year-on-year revenue.

The hotel’s bookings, restaurant reservations, and spa treatments surged, especially during the quieter autumn months. Their digital presence grew stronger across multiple channels, driving more traffic and engagement than ever before.

This project reinforced Big Bear’s belief in the power of data-driven decisions. Deep analysis not only boosted revenue but also solidified a relationship built on trust and shared success. The journey with Woolacombe Bay Hotel showed us how strategic insights can transform a brand's digital landscape.

Thanks to Big Bear’s integrated digital efforts, Woolacombe Bay Hotel isn’t just a coastal retreat anymore—it’s a digital powerhouse. With a foundation laid for long-term success, this partnership is set up for success for years to come.

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