Whether you are new to optimisation or feel your web pages need a refresh, here are 5 top tips to optimise the content on your pages in order to benefit from increased ranking positions and therefore yield more traffic to your website.
Relevant Content
Another top tip for improving your page optimisations through an SEO approach is to make sure your content is relevant. It is vital that the content of your page is relevant throughout to the title and aim of the page.
As you are competing with other pages from external websites that have a similar page to yours, it is important to stand out. Content should not waffle on and tell the user that clicks on the page exactly what the title has told them what the page is about. A good SEO practice is to ensure your content is not too long or short - usually around 1500 words, but it is dependent on what your page is about. This gives you enough space to write quality content and embed enough keywords in a natural way for good optimisation.
It is essential that your content is relevant in order to minimise the chance of people coming to your page and clicking off straight away thus increasing your bounce rate, because they thought your content was not relevant to the title.
Keyword Optimisation
A top tip to help optimise your pages is through the use of keywords. From an SEO point of view, this is highly consequential to how well-optimised your page is regarding what you want your page to be found for. A keyword is a word or phrase that you want to base your content around and rank for in the search engine results page (SERP). Your primary keyword for your web page is typically a highly searched word which in simple terms means a lot of people are searching that in hopes of finding a page relevant to their query.
To optimise a webpage through the use of keywords is a task for experienced SEO experts to tackle. Keywords optimisation bases around specific keywords to use, how many is too much or too little and find the best keyword opportunities. Once the webpage has been optimised using keywords, the bots that crawl your page identify that your content has been highly optimised around the primary keyword which in turn helps increase the ranking position of the web page for that term. As a result, when someone searches the primary keyword in the search engine since your page is so well optimised around this term, it has a high chance of ranking near the top.
Correct Use Of Headings
Headings are very influential in terms of how well-optimised a page is in the eyes of Google. Headings should section a piece of content to make it easier to read for possible customers, as well as the bots that crawl the page. Using the correct heading structure, will in fact optimise your content.
A general rule of thumb for good page optimisation is to use only one heading (H1), which acts as your title and then divide your content paragraphs using multiple heading 2’s (H2). If you would like to include a separate section that is relevant and further follows on from your H2 section, you can create a separate paragraph underneath that has a heading 3 (H3) above, and so on with headings 4 and 5 etc. This gives the page continuity and flow which makes it easier to read and also shows you have good technical optimisation to your page. Again, the correct use of headings rewards your page being ranked higher due to the excellent optimisation.
Optimised Images
Another suggestion to optimise the content on your pages is to make sure any images you have on the page are in the correct format and well-optimised. Three easy ways you can do this is by ensuring the image file sizes are optimised, attaching a geotag on the image and also making sure you have completed the metadata for the images.
Checking that the images are within the ideal size helps the loading speed of your page as well as the quality of the images. Image size should not bee too large or small as this runs the risk of slowing down your web page if they are too large, or the image is not in a good definition and looks fuzzy if the image size is too small. It is important to also save images to be in the format of a .webp rather than .jpg or .png as this ensures better quality and size of the image on the webpage.
Geotagging is the process of pinning the coordinates of a location to an image which adds more consistency to the relevance of the page. Within this process, you can also include the metadata of the image which consists of the title and meta description. The title is simply the name you would like to give your image and the meta description is just a short explanation of what the image is depicting. For example, a wine glass image on a page for a bar in London that wants to rank for the term “bars near the London Eye”, would attach the coordinates of the image to the location it wants to be associated with, in this case, the London Eye. Then the bar can further optimise the image by adding the title and meta description of “Wine bar near the London Eye”.
You can also add the metadata to an image when uploading it to the page or by making alterations in the back end of the website.
Geotagged images with appropriate metadata, help optimise the page and show Google as it crawls the page that this page is consistent in relevance and therefore awards the page with more domain authority which in turn benefits the ranking position.
Remember there are SEO professionals out there that can support you in doing this successfully.
Internal Links & Backlinks
From an SEO perspective, one great way to optimise your content is to include relevant links within the text. There are two different types of links called internal links and backlinks that are great for optimising your content through SEO.
Internal links are URLs that are embedded in your content that link to other pages on your website that are relevant to the content on the page. In contrast, the backlinks are links that direct users to your page from external websites. In essence, they ‘refer’ users from their website to look at a page/pages on your website. This could be for several reasons such as; your page may be very relevant to what their content is about, or they want to increase the domain and topical authority of their site. Whatever the reason, it is always a benefit to you if you have legitimate and relevant backlinks as this also increases the domain and topical authority of your site.
Optimising your content with internal links and backlinks on your web page helps create a web of connectivity to and from your page to the rest of the pages on your website. Doing so increases relevance and authority in the eyes of Google, which helps improve the ranking position of the page.
These 5 top tips for optimising the content of your pages truly help transform the rankings of your page on the search results page. If you feel you may need some support putting these tips into practice on your webpages across your site, feel free to get in touch with us at Big Bear Creative. We not only deliver SEO services to help optimise your pages, but we can also carry out an in-depth audit & analysis that identifies where you could improve, how you compare with competitors and what to do to push past them.
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