What is a social media audit?
A social media audit is a comprehensive evaluation by social media experts of a brand's social media presence and performance across various platforms. This process involves analysing key metrics to understand how well current strategies are working.
By benchmarking against competitors and industry standards, a social media audit provides actionable insights and recommendations to optimise strategies, enhance audience engagement, and achieve business goals. This detailed examination is essential for making informed decisions and ensuring the brand's social media efforts are aligned with its overall marketing objectives.
Get a professional review of your social media accounts
An extensive social media audit delves deep into the performance of the different social platforms to understand the effectiveness of a brand's online presence. Social media specialists analyse key metrics such as follower growth, engagement rates, reach, and content trends and effectiveness, to identify what works and resonates with the audience, and what does not. Social media professionals also assess the consistency and quality of the brand’s messaging and visual identity. This data-driven approach helps pinpoint what is successful like types of posts or the best time to post, while also uncovering areas that need improvement, such as underperforming posts or stagnant follower growth.
Allowing social media experts to use their years of experience and professional tools to conduct an audit, empowers brands to receive valuable information to refine their strategies, and ultimately enhance their overall social media impact, ensuring they remain competitive in the ever-evolving digital landscape.
Inside knowledge of your competitor's social media strategies
Social media experts can gain priceless insights into your competitors' social media strategies which is a compelling reason for conducting a social media audit. By examining the performance metrics of rival brands, experts can identify successful tactics that can be adapted to your strategy. Understanding competitors' strengths and weaknesses allows you to identify gaps in your approach, make informed adjustments, and anticipate market shifts. This competitive intelligence that social media specialists can uncover, gives your platforms the upper hand to stay ahead of the competition, by optimising social media presence and effectively engaging your target audience in a crowded digital marketplace.
Analysing your direct competition is just one piece of the puzzle. Social media experts review other competitors like inspirational accounts too. Identifying what strategies work well and giving them vast success, allows you to implement the tried and tested wins to your own social media marketing strategy to grow further.
Receive actionable and unbiased recommendations to move your social media forward
Actionable and unbiased recommendations from experts, derived from a social media audit, are the golden ticket to refining your social media strategy. Professionals bring a wealth of knowledge and an objective perspective, allowing them to identify both strengths and areas for improvement in your social media efforts. These recommendations are based on thorough analysis and industry best practices, ensuring they are tailored to maximise your social media performance.
Implementing expert advice helps optimise content, enhance engagement, and achieve strategic goals more efficiently. Thus, conducting a social media audit is highly beneficial for leveraging expert insights to drive meaningful growth and maintain a competitive edge on dynamic social media platforms.
Where to get a social media audit?
Suppose you are unsure whether your current social media strategy is up to date and can deliver the goods, or you simply do not have the time. In that case, the team at Big Bear Creative can assist you in delivering a social media audit with valuable insights for your social media marketing strategy. We provide constructive feedback with a fresh perspective that is tailored to your business. These practical tips are designed to enhance your social media performance immediately and set you on the path to success. Feel free to take a look at our social media audits and insights page here for more information.
