In the world of marketing it can be difficult to showcase your brand in a more unique and authentic way. Leveraging employee-generated content can offer a powerful way for businesses to showcase their unique charm online.
What is EGC?
The three-letter abbreviation EGC stands for Employee Generated Content. This type of asset refers to content created and shared by employees of a business company's employees. EGC can encompass a wide variety of visual and written content, including photos, blogs, team testimonials, videos, and manifestos. Content generated by employees often reflects the company's mission and values. This type of content helps brands showcase the behind-the-scenes part of their business, as well as provide their target audience with a closer glimpse into the team’s culture and values. EGC can significantly amplify brand visibility across various networks and social platforms.
How is EGC different from user-generated content?
Both Employee Generated Content (EGC) and User Generated Content (UGC) are similar in their essence of showcasing a more authentic side of your business, instead of the exclusivity that professional photographers and videographers convey. The main difference between the two is their sources. User Generated Content originates from the targeted audience who capture and share their thoughts about the business and its products or services.
Meanwhile, employee-generated content is created by your employees, who get to share their unique viewpoints, many behind-the-scenes moments, and personal stories related to working as part of your brand. This makes employees influential brand ambassadors, representing your brand's message and values authentically.
What parts of a marketing strategy can you apply EGC to?
Employee Generated Content is a great addition to your business’s overall marketing strategy and can be presented in an omnipresent way through different marketing channels, showcasing your company culture. For example, when it comes to your social media presence, encourage employees to capture a range of different imagery and videos. This will allow you to give your target audience a glimpse into how you like to run your business and showcase your values and goals.
This type of content could also include your team members speaking about their expertise and sharing their knowledge. This can help you give a more personal feel to your brand, making it easier to engage your target audiences and expand your organic social reach.
Another example of leveraging EGC within your marketing strategy could be by utilising it on your website. Aside from imagery, this type of content could include employee-written blogs, team testimonials and insights into your brand's mission and values, showcased through a more personal lens.
What are the benefits of EGC for employee engagement?
EGC offers a variety of positive additions to your brand's online presence and marketing strategy, such as:
EGC helps you showcase your authenticity and charm by exposing real experiences and perspectives from your team members. Employees who enjoy creating content of this nature can really help foster trust and credibility among your audience.
Involving your employees in content creation and making them a part of your digital brand presence provides teams with a sense of ownership, pride and loyalty, as they are shown that their voices, experiences and perspectives are valued.
Employee Generated Content, similar to UGC, is a highly cost-effective way to attain valuable content. This type of asset requires minimal financial investment, making it a great opportunity for any business to do.
Overall, incorporating and encouraging employees to capture EGC can bring many benefits to your current marketing strategy, as well as your overall online presence. Utilising content crafted by your teams can help your brand appear more authentic in return improving engagement on social platforms and amplifying visibility. Providing your employees with a way to advocate for your brand showcases to both internal teams and your audience, that your business looks after your team members too.
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