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Hotel & Hospitality
Hampshire, UK
Why Oakley Hall Hotel needed a change
Having worked with a big hotel agency they felt neglected, their results weren’t meeting their expectations, the lack of communication with their agency had declined and they felt they needed a change. Our client Oakley Hall Hotel had specific goals that they wanted to achieve in terms of hotel and event bookings and wedding enquiries.
Not having strong communication with their current provider led the hotel to our doorstep where we started a strong business relationship built on trust and transparency. These are some of the goals and visions that Oakley Hall wanted to achieve in order for their hotel to succeed. The team at Big Bear valued what they wanted and made sure that throughout the process, we were all working towards the same goals.
This Hotel's Goals & Vision for Paid Advertising
At Big Bear we make sure our customer service is exceptional, we care about our clients as if it was our own business.
Our clients, Oakley Hall Hotel, were particularly impressed with our regular check-ins, strong communication and the insights we provide them with on a regular basis.
The amazing hands-on teamwork has streamlined the Since starting delivering on Oakley Hall’s paid advertising, we found out what campaigns worked for them and made sure we fully utilised and focused our efforts on these.
We came away from basic search campaigns and focused on a data-driven approach which quickly found success. Having made this switch, Oakley Hall has seen a greater ROAS (Return on Ad Spend) that keeps on growing, playing a bit part in them becoming less reliant on OTA’s.
At Big Bear we very much have a hands-on approach, if you have a problem we will do our best to fix it as quickly as we can. If the client is struggling with anything or needs guidance we will be the first to support and give them anything they need.
Oakley Hall values our feedback greatly by coming to us for digital marketing recommendations for their hotel. This is what makes Big Bear stand out from the rest as we don’t just feel like an external ‘marketing agency’ but feel like we are part of their team.
Oakley Hall highlighted to us that they wanted to increase the amount of wedding enquiries they were receiving. The paid team at Big Bear was able to 5x-10x the number of monthly wedding enquiries Oakley Hall was getting just after 3-4 months of working together. After a few months of pushing weddings through the paid campaigns, Oakley Hall Hotel had most weekends booked for the current and next year's dates.
When talking about Return on Ad Spend, Oakley Hall sees around 500% ROAS across their Google Ad Campaigns. Big Bear took their Google Ads campaigns to the next level by seeing a continuous return on spend on all campaigns and greater numbers resulting in hotel bookings and restaurant reservations.
After a few months of excellent results for Oakley Hall, they quickly began to trust our judgement and marketing expertise and take on board our strategies for success on paid advertising. Working together to achieve the same goal has played a vital role in Oakley Hall’s success since becoming a Big Bear Client.
“We've had the pleasure of working with the team from Big Bear Creative since the start of this year and we're incredibly impressed with their creativity and professionalism.
The team's attention to detail and commitment to quality have been evident ever since our first consultation.
They go above and beyond to help support our business goals, and their friendly, collaborative approach makes the entire process enjoyable and stress-free.I would highly recommend Big Bear Creative to anyone looking for a talented and reliable marketing agency.”
Sales and Marketing Manager at Oakley Hall Hotel
