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Social media offers one of the most effective methods to reach a wider audience and in return enhance brand awareness. On top of that, hotels and hospitality brands are given a chance to build a sense of community with their audience by directly engaging through social media comments, messages and content.
Integrating social media into your overall digital marketing strategy is essential for staying relevant and kick starting the guest experience for those potential guests exploring their options.
Many of our hotel clients across Cambridge and the whole of the UK have noticed before us they have been missing a few pieces of the puzzle when it comes to finding the right social media agency - creativity, strategic approach and excellent communication and relationship.
At our digital marketing agency, we have a team of social media marketing specialists who combine their unique talent, knowledge and experience to deliver superb social media campaigns, tailored to the unique goals and needs of your hospitality brand.
This way you can carry on doing what you do best, without the stress of keeping up with your socials. On top of that, we always take the time to understand the essence of your brand and voice, allowing us to create engaging content that is truly unique to your business.
To achieve this we established a process that allows us to reach your social media goals while upholding our high-quality standards.
Conducting a social media audit allows us to fully understand where your current social media efforts are. We review the social platform of your choice, including some competitor research, which helps you see how your hospitality brand measures up to them online.
A social media audit is a crucial part of the client onboarding process, as it lets both parties understand the strengths and weaknesses of your current social media efforts while helping fully refine goals and expectations, leading to the best results in the future.
You can now purchase our social media audit product independently.
A social media marketing strategy allows us to create a comprehensive plan of what steps to take next.
After successfully conducting the social media audit, we are able to provide you with tailored recommendations and strategies to elevate your social media presence.
By reviewing your goals and needs, we put together a plan of action, which ensures every piece of content that appears on your socials adds value and fully reflects your business.
With a social media strategy in place, we provide you with a content plan, which showcases what the posts will be about. A content plan helps you see the bigger picture and consistently follow a strategy that is proven to work.
Alongside that, we can arrange for a content creation package* where we visit your hotel or restaurant and conduct a professional photo and video grab, which enables you to portray your brand in the best light on social media and other marketing platforms.
*We have multiple content creation packaged which can be part of your social media contract or purchased on ad-hoc basis.
With all the required visual content and copy in place, we get your social media content delivered on the relevant social media platforms.
We love data! That's why we closely look at your social media analytics, as they reveal the growth and success of your social media campaigns!
We provide our clients with monthly data reports, which are presented in an informative and easily digestible way, preventing any feelings of data paralysis.
Our hospitality clients’ accounts speak for our success. Here are some of our recent wins:
We achieved continuous over 96% non-follower reach for our hotel client on Instagram allowing them to increase their number of new guests and brand awareness across new markets.
We successfully launched a new and modern restaurant and bar by crafting a social media campaign that sparked local interest and had our client fully-booked for months! Understanding audiences is our strong suit and that married up with our creativity - we sure know how to craft and execute best performing strategies.
"What sets Big Bear apart is not just their technical prowess, but also their exceptional customer service. The team at Big Bear has consistently gone above and beyond to assist us with our digital marketing needs. Their friendly and positive approach has made every interaction a pleasure..."
Digital Marketing Manager - The Fellows House
"The team's attention to detail and commitment to quality have been evident ever since our first consultation. They go above and beyond to help support our business goals, and their friendly, collaborative approach makes the entire process enjoyable and stress-free. I would highly recommend Big Bear Creative to anyone looking for a talented and reliable marketing agency."
Marketing Manager - Oakley Hall Hotel
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